Friné Arredondo Gutiérrez
Co-Founder & Managing Partner
ENTREPRENEUR, LAWYER & STRATEGIC ENABLER
Business and legal seasoned executive, combining strategic integration, business leadership and legal background, with proven ability to structure and enable growth across commercial, financial, and digital ecosystems.
Friné’s experience ensures TROY’s deal structuring discipline and governance standards while supporting execution, growth and operational improvement in the acquired company.
Sustained Value Delivery
CO-DESIGNED AND OPERATED MEXICO’S FEDERAL SOCIAL PROGRAM DISTRIBUTION MODE
Positioning Banco Azteca as the leading disbursement bank, reaching 8M+ clients, channeling MXN $80B annually, and building a mobile app with 5M+ users.
6+ YEARS WORKING WITHIN THE OFFICE OF THE LEGAL COUNSEL TO THE PRESIDENT OF MEXICO
Leading negotiations with government and regulators, designing and shaping legislation and international treaties, and structuring high-impact contracts and public policy initiatives
Delivering expertise that turns into tangible value
TRANSFORMATION & GROWTH EXPERIENCE
Track record supporting digital initiatives, commercial expansion, and operating model design in a wide range of industries.
TRUSTED NETWORK & ADVISOR ROLE
Noted as an integrator between investors, entrepreneurs, executives and operators, bridging strategy with execution.
MULTI-DISCIPLINARY EXPERTISE
Bringing unique insight at the intersection of risk management, legal innovation, enterprise strategy, and growth.
STRATEGIC ENABLER:
Aligns stakeholders and transforms objectives into lasting results - shifting value in complex environments.
Education
Universidad Panamericana
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LL.B. in Law (2007–2012)
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Specialization in Commercial Law (2012–2013)
Harvard ManageMentor, Harvard Business School (2022)
Troy partners
Co-founder and Managing Partner. Since 2025
GRUPO ELEKTRA
Chief of Staff to the CEO of Payments
March 2023 – January 2025
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Coordinate the management, operations, projects, and results of multiple business units, including Remittances, FX, Cryptocurrencies, Payment Apps, Cash Dispersion, Human and Automated ATMs, and Cross-border Lending to U.S. Hispanics.
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Support the definition of business strategy and oversee execution across business units.
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Plan and monitor critical activities of the Payments Division.
Director of Government Relations – Social Programs
May 2020 – February 2023
Business Protection Manager – Social Programs
March 2019 – April 2020
OFFICE OF THE LEGAL COUNSEL TO THE PRESIDENT OF MEXICO
Deputy General Director – Constitutional and Legal Affairs
August 2016 – February 2019
Director
July 2013 – July 2016
Deputy Director
October 2012 – June 2013
Notarial Experience
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Law Clerk, Private Notary Office No. 98, Mexico City (January 2009 – December 2010)
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Legal Intern, Private Notary Office No. 201, Mexico City (January 2008 – December 2008)